SANDISK FY16 social proposal
Agenda •2015 Review •Social landscape in 2015 •2016 social plan
Agenda •2015 Review •Social landscape in 2015 •2016 social plan
Content 1 Contents Page 目录页 FY15 2H Social Media Review Review 2 3 4 Trend China Social Media Trend Analysis 2H Plan FY15 2H Social Media Plan CRM & Powerpage 1H Review and 2H Plan
FY15 China Social Media Overview Review-weibo Weibo Jan Feb March Apr May Jun Jul Aug Sep Oct Dashboard KPI description Weibo Weibo Weibo Weibo Weibo Weibo Weibo Weibo Weibo Weibo Total Fans Country & social network specific fan count 984,412 981,063 1,005,348 912,889 734,595 764,801 735,568 727,744 758,391 756,018 Monthly fan growth Fan count change from previous month -15,688 -3,349 24,285 -92,459 -178,294 30,184 -29,233 -7,824 30,647 -2,373 Avg. post / Week Avg. posts/week for specific social network 15 15 16 14 15 15 15 15 15 15 Total Reach The total impression number via all posts The total impression number via all msgs 1,132,388 2,211,725 2,962,256 2,241,734 1,281,087 1,482,134 655,534 307,838 322,260 195,679 Total Engagement Likes+Comment+Shares for unpaid posts Link clicks + Shares for unpaid msgs 2,364 22,416 21,959 5,561 7,557 11,017 5,016 3,960 35,588 7,843 Engagement% 0.24% 2.3% 2.2% 0.6% 1.0% 1.4% 0.7% 0.5% 4.7% 1.0%
FY15 China Social Media Overview Review-wechat Wechat Jan Feb Mar Apr May Jun Jul Aug Sep Oct Dashboard KPI description Wechat Wechat Wechat Wechat Wechat Wechat Wechat Wechat Wechat Wechat Total Fans Country & social network specific fan count 17,045 17,230 26,198 38,746 44,731 46,843 51,979 56,851 63,001 88,627 Monthly fan growth Fan count change from previous month 331 185 8,968 12,548 5,985 2,112 5,136 4,872 6,150 25,626 Avg. post / Week Avg. posts/week for specific social network 3.8 5 5 4.25 4.25 4 4.26 4.75 4 4 Total Reach The total impression number via all posts 321,177 256,883 387,939 627,342 718,686 835,465 1,032,405 1,017,814 752,876 1,088,786 图文阅读 Open the content and read 3,715 3,735 7,922 14,345 13,343 12,795 13,982 10,037 7,838 19,672 原文点击阅读 Open the 阅读全文button and link to targeted promotion or product page 120 153 354 169 199 164 156 96 131 527 转发收藏 Forward or save the message 108 274 169 230 211 227 359 170 113 175 Total Above Total 3,943 4,162 8,445 14,744 13,753 13,186 14,497 10,303 8,082 20,374 Engagement% Including Content Opening and read 23.1% 24.2% 32.2% 38.1% 30.7% 28.1% 27.9% 18.1% 12.8% 23.0% Include click and sharing 1.3% 2.5% 2.0% 1.0% 0.9% 0.8% 1.0% 0.5% 0.4% 0.8%
FY15 China Social Media Content Sharpen 品牌&资讯 #分享生活的故事 传递、分享闪迪品牌推广的动态 10% #闪迪资讯# 传递闪迪在存储领域的领先优势、公司发展动态、品牌活动 5% 产品 #Geek闪传# 挖掘产品与粉丝兴趣的契合点，分享各系列产品 30% #新品速递# 实时发布新品 5% 电商 #闪粉福利速递# 实时传递闪迪各电商渠道促销信息，为销售引流 15% 借力推广 PR #H客传奇# 分享行业热门事件 借力...
