F I L A B R A N D G U I D E L I N E SVersion:August 2014The four primary ways in which FILA should be presented are: • F-Box logo• F-Box Bamboo logo• Linear FILA logo• Stacked FILA logoThese can be chosen depending on its use.The F-Box logo consists of the Fila “F”, inside a thin-bordered square.The F - Box BAmBoo Logo consists of the Fila “F” with a bamboo background, inside a thin-bordered square.The LIneAr FILA logo consists of the word “Fila” written in stylized lettering that has become characteristic of the FILA® Brand.The STACKeD FILA logo consists of the F-Box logo inside a thin-bordered square, on top of the linear FILA logo.official Fila Logosofficial Fila LogosF-BoxLinear FILA logoF-Box Bamboo logoStacked FILA logoThe four official FILA logos should always appear with a clear space area (as indicated here below by the “x”) in which no other graphics or text should appear.official Fila Logos: Clear Space RequirementsXXXXXXXXXXXXXXXXXXXXThe Heritage FILA logo should only be used in cases of collaboration with a thirty party or for Special Events (e.g. “100 Anniversary of the Brand”).The Heritage FILA logo consists of the “F” logo inside a thin-bordered square, combined with another thin bordered square in he same size.official Fila Logos: Co-Branding LogoHeritage FILA logoFILA’s primary colors are FILA Blue, FILA Red and FILA white. These three colors reflect the FILA brand identity and should be used in a consistent manner.Primary ColorsThe official art for the all Fila logos is on the Fila Brand Center portal.www.filabrandcenter.com - Brand Logos/BooksDrawing the official Trademarkswww.filabrandcenter.comApplication of the F-Box Logo Application of the F-Box LogoThe F-Box logo is most often used in the original colours FILA Red and FILA Blue, but if needed, the colours of the original F-Box Logo may be changed depending on the background (gold, silver, black and other colors).F-Box LogoApplication of the F-Box Bamboo Logo The F-Box Bamboo logo should only be used in the original colours on every background. F-Box Bamboo logoApplication of the F-Box Bamboo LogoApplication of the Linear FILA LogoApplication of the Linear FILA LogoThe Linear FILA Logo can be used in the original colours Red and Blue, as well as other colors.The white Linear FILA Logo should be used when appearing on a dark background and the red top “bar” of the Linear FILA Logo is recommended. On a more complicated image background, product background, application of a single colour Linear FILA Logo is recommended.Linear FILA logoApplication of the Stacked FILA LogoApplication of the Stacked FILA LogoThe Stacked FILA logo is generally used in the original colours Red and Blue. Stacked FILA logoEnglish Print TypefaceFor print, Fila’s English Typeface is: Helvetica. There are a number of versions of Helvetica available. All version of Helvetica except the “Extended”, “Condensed” and “Oblique” fonts are permitted.These are examples of Linear FILA Logo variations for use, if necessary, with product categories. Linear FILA Logo ExtensionsRequired Linear FILA logo Extension for online and Social mediaAll online and social media sites must include the Country or Category identified.Examples are: www.fila.com www.fila.com运营动脉关于我们ABOUT US WWW.YYDM.CN运营动脉是一个精心管理了4年的运营资料库，目前拥有超过60000+ 份运营资料，1000+运营渠道合作资源。当你在日常工作中，可以用它快速搜方案、看案例、读报告、做课件、找模板、下素材、用工具、学课程等。90%常见的运营需求都可找到模板和案例，工作中即可拿来直接套用，提高我们的工作效率，资料库持续更新ing…运营动脉官方服务号运营资料铺官方公众号运营动脉官方网站运营动脉APP下载业务联系站长微信
