PANTENE Monthly PR Review – May Prepared by DeVries June 2016
Agenda
May PR Results Overview
May Performance Overview NO. 4 Total SOV NO. 4 Total Clippings NO. 5 Total AD Value NO. 3 Total SOV NO. 3 Total Clippings NO. 3 Total AD Value
May Performance Overview – Baseline MAy Earned SOV Earned Content Deep Dive Unit: USD(m) Ranking Total SOV Total clippings Total Ad value print SOV print clippings Strategic titles SOV Non events news Event News 2016.5.1- 2016.5.31 Editor's Choice Others Rejoice 1 56.30% 2,005 37,015,659 40.00% 20 33.33% 207 1 1,797 H&S 2 26.87% 957 678,494 10.00% 5 0.00% 610 0 347 Pantene 3 8.96% 319 272,012 18.00% 9 33.33% 288 0 31 Clear 4 2.95% 105 85,132 2.00% 1 0.00% 104 0 1 Syoss 5 2.22% 79 93,875 20.00% 10 16.67% 79 0 0 LUX 6 1.29% 46 113,650 4.00% 2 5.56% 46 0 0 Dove 7 1.18% 42 52,902 6.00% 3 11.11% 41 0 1 Lafang 8 0.23% 8 6,000 0.00% 0 0.00% 8 0 0 ProSeries 9 0.00% 0 0 0.00% 0 0.00% 0 0 0
May Performance Overview – Hair 1 Apr Earned SOV Earned Content Deep Dive Remark Unit: USD(m) Ranking Total SOV Total clippings Total Ad value print SOV print clippings Strategic titles SOV Non evnets news Event News (Index %VS. Key competitor) 2016.5.1- 2016.5.31 Editor's Choice Others VS 1 35.27% 522 598,614 27.45% 28 18.92% 411 0 111 "387%(Schwarzkopf);661%(Syoss)" Dermacare 2 18.92% 280 227,105 4.90% 5 10.81% 280 0 0 207%(Schwarzkopf) L'Oreal 3 13.31% 197 231,992 12.75% 13 5.41% 196 0 1 Clinicare 4 13.24% 196 226,466 15.69% 16 27.03% 169 0 27 145%(Schwarzkopf) Tsubaki 5 10.14% 150 217,130 13.73% 14 8.11% 137 0 13 Schwarzkopf 6 9.12% 135 308,571 25.48% 26 29.72% 135 0 0
Coverage Highlights Femina, May. issue, 2016 Some hair care products were recommended in this article especially for one who staies up late but must keep in good spirit look. Pantene Clinicare Paltinia Hair Strengthening Primer , milky conditioner and milky mask was included into the list, which deeply nourishes female's hair and makes it silkier, glossier and bouncier than before. http://clipping.cn/P&G_HairCare/clippingDRight.asp?cid=14462032 Elle, May. issue, 2016 This article is about the event that PANTENE collaborated with YHD.COM. In the meantime, celebrity Gao Yunxiang attended the event and shared his views for hair dye and some personal hair care tips with all attendees. Pantene Milky Conditioner, with intelligent technology, was recommended to mourish hair and prevent hair getting greasy. http://clipping.cn/P&G_HairCare/clippingDRight.asp?cid=14278400
Coverage Highlights Harper's Bazaar, May. issue, 2016 This article is about the campaign "Care for Women", which was launched by PANTENE and YHD.COM. They also announced the strategic cooperation at a press conference, celebrity Gao Yunxiang attended the event and share his hair care tips. And Pantene Milky Conditione, which can nourish hair, is launched and highly reco...
